Sky vs Virgin

I heard something on the radio the other day about SKY having a little falling out with Virgin Media.

Did not really know of care particularly what it was about as I neither have SKY or Virgin TV packages.

Since then I have heard MANY Radio and TV adverts promoting SKY stating that if you are a Virgin customer, you will be loosing out as Virgin will no longer be showing the new series of the Simpson's or Lost as they are no longer showing SKY One. And you will no longer be able to watch SKY sports news.

I understand that there is competition between different broadcasters and service providers, but it seems to me that SKY are acting a little bit like a naughty child and stamping their feet.

As much as I understand why they are putting out these adverts, I think it is a little childish to be spending LOADS of money putting out these silly ad's.

If you are a Virgin customer and you do indeed enjoy the programs that SKY have offered, I am sure that you would be more than aware that suddenly some of you favorite channels had suddenly disappeared.

I have the up most respect for Mr Branson and indeed the companies he owns. Whereas I am a little more dubious of SKY and its owners, who I am sure is attempting to take over the world!