Very poor lip sync

I generally am not watching a lot of TV at the moment, but I have been amazed by the HUGE amount of really poor lip syncing on TV Adverts at the moment!

You occasionally get one of two poor attempts pop up, but at the moment there are about 5. Not only is the quality of the lip sync really bad, but the adverts are seriously cheesy!!!

Do the big companies really think we are going to be drawn to such poor adverts???